LOOK BEFORE YOU LEAP
We like to think of ourselves as your favorite pair of jeans – the perfect fit -- and our clients agree.
Client Testimonials
Not too big, but not too small. Confident in our ideas, but not arrogant. Just the right blend of strategic and creative. You get the picture. At the same time, we believe wholeheartedly in the spirit of competition and in the notion that we can’t always be all things to all people. We also believe that there’s a lid for every pot. Meaning, sometimes we’re a fit for a company and sometimes we’re not. This section is intended to be a resource and an introduction to things that we value at Creative Visions, which may just help differentiate us from the competition.
“Success is about having, excellence is about being. Success is about having money and fame, but excellence is being the best you can be.” – Mike Ditka
FORGET THE FLUFF: FOCUS ON ROI
ROI equates to the amount of return on an investment or, in this business, a measure of the effectiveness of your advertising. If there is one thing that Creative Visions is known for, it’s a focus on
ROI. We’re not in the business to serve up cute or clever campaigns (although sometimes it just happens that way!), rather to impact our clients’ bottom line. When our creative juices get flowing, we’re thinking more along the lines of: Increasing sales. Growing distribution. Enhancing the customer experience. Multiplying channels. Improving communication. Intensifying the interaction. Expanding markets. Fostering relationships. Delivering value. Sound like what you’re focused on too?
“Advertisers are tying
ROI to every dollar spent with fervor,” says an online advertising veteran.
We know purse-strings are tighter these days and we’re here to tell you we understand. We know the kind of effort and money it takes to implement a successful campaign and there is nothing worse than an investment that falls flat.
DEDICATION TO R&D
A new day is dawning and marketing executives are being more guarded than ever with their budgets. This means an intensified focus on knowing who your customers are and how, when and where to reach them. An investment in knowing everything you can about your target audience can actually be a cost efficient measure for today’s challenging economic climate. Why? Knowledge is power. Its fruitless to squander marketing dollars with a haphazard approach or chase customers because you don’t know where or how to find them.
According to Zain Raj with Euro RSCG Discovery, North America, in a recent article, “Think long-term-despite every pressure to narrow your focus, and think differently. Use all the tools available to better understand who a brand's buyers are and how those consumers define a product's relevance to their lives. That's not an end; it's the new starting point.”
According to Raj, “customer data is more plentiful, more accessible and more affordable than ever before.” Research and discovery, even in the simplest of forms, is key to building long-term brand equity and having confidence in your marketing plan.
To read Raj’s full article:
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i30940ed405b2e184fc1ae0c81c26a9d3?pn=1
