Business-to-business marketing offers its own unique set of challenges. Unlike traditional consumer marketing, where vast numbers of the general public are often approached to sell a product, B2B marketing is typically more focused because of its narrower targeted audience. Additionally, very few businesses have the advertising budgets of mass-marketed products like Coca-Cola or E-Trade. If you are reading this, then you probably have a desire to sell a business product or service to other businesses, or increase your company sales somehow. But how does one go about this when budgets are limited and the targeted demographic is narrow? Read More…
Erik Hofstetter, CEO – Creative Visions